Thoovi Arts - India's Favourite Premium Art Supplies Store Online
Launched in 2021, THOOVI is a proud Indian brand offering premium paints and art materials from both national and international brands, with a mission to provide the finest art supplies at the most affordable prices. Inspired by the insights and support of the artist community, we soon developed our own line of premium watercolours to bring their creative visions to life.
What started with a single focus—bringing artists the finest premium watercolours—has grown into much more. With time, passion, and the trust of our community, we have rebranded with a fresh new logo and an expanded vision, while holding on to the same commitment to give artists the very best.
Our portfolio now includes:
· Premium Range for professionals
· Classic Range curated for beginners
· Every product is crafted with care, meets international safety standards, and is offered at affordable prices—ensuring creativity is accessible and enjoyable for all.
Available now on Amazon, Flipkart, and our official website, we continue our mission to inspire every artist, at every stage of their journey.
Snippets of our journey so far:
In 2021, we embarked on our journey by introducing the internationally acclaimed brand HIMI-MIYA to India, marking our inaugural global brand launch. We are now the official distributor for HIMI-MIYA products in India.
By March 2022, we launched our own range of Premium watercolour products, ranging from tube sets to half pans, individual tubes in 48 shades and full pans.
In October 2025, we unveiled our refreshed logo and introduced Ovie the Owl, our new brand mascot — a symbol of creativity, curiosity, and wisdom.
This rebrand marks a new chapter in our journey as we continue to grow and evolve.
Alongside this rebrand, we’re expanding our product line to bring artists an even wider range of thoughtfully designed, high-quality art supplies that cater to every creative need - from beginners exploring their first strokes to professionals perfecting their craft.
Now, we offer the Premium range for professionals and hobby artists, and the Classic range for beginners and students.
Our web store also offers products from other popular global & Indian brands, including Arches, Princeton, Silver Brush, Karin , Saunders Waterford , Baohong, Strathmore, Canson, Camlin, Furry Tail Arts, Anupam, Daler Rowney, Fine Art .
Our Vision
Establish an inclusive ecosystem, encouraging artists to collaborate, learn, grow, and embrace their entrepreneurial potential!
Our commitment extends to both our valued customers and collaborative partnerships with a wide array of talented artists.
Join us on social media, and together, let's shape a vibrant art community!