Highly recommended by artists

Showcasing Artist's top-rated and favourite products

What's new on Thoovi?

Stay up-to-date with our latest updates and additions

Brand Spotlight

Highlighting the brand of the week in our exclusive spotlight

Spotlight Gallery

Featuring some artworks made by artists using our products

Explore Thoovi's Premium watercolour ranges

If you are a watercolour enthusiast looking for artist-grade watercolours at affordable prices, then you have come to the right place.

Step into a world of artistic possibilities with our affordable yet premium watercolours.

Suitable for all artists - professionals, hobbyists, and beginners alike.

Our highly pigmented and vibrant paints are designed to elevate your creative journey.

Shop Now

Let's hear from our artists

Testimonials shared by artists about our products

Thoovi Watercolours

I am an artist by passion and I take pride in saying that I've been consistently using the Thoovi watercolors and Himi Miya gouache and brushes alone ever since their launch in the Indian market.
The watercolors from Thoovi Arts are the best artist grade watercolors that I've used.

The vibrancy of the pigments even after drying has always been the reason behind consistent usage.

Highly pigmented colors, need just a few dips to make the color last for a long time.

They are available as tubes, jumbo full pans and also as half pan sets which helps in choosing as per our requirement.

My most favorite are the Cosmos half pan set and 50 shades foldable color palette. They are travel friendly and also have all the colors you need when you want to make a plein air painting.

I always recommend these paints to everyone who is inspired by me and wants to start their art journey.

Thoovi Arts is the best thing that happened to the artist community.

Anu (@artist_anu_bhargavi)

HIMI Acrylic Paints

As an artist immersed in the world of creativity, my journey with 'Thoovi Arts' has been nothing short of inspiring.

For almost 2 years now, I've found unparalleled joy in using HimiMiya Acrylics – offering super vibrant hues, impeccable pigmentation and versatility. Their highly pigmented formula and creamy texture allow for seamless blending, bringing my creative visions to life on canvas. What sets them apart is not just their quality but also their affordability, catering to both seasoned professionals and budding artists.

With an extensive palette available both in tubes and bottles, HimiMiya acrylics from 'Thoovi Arts' have truly become my favorite, enhancing the depth and richness of my artistic expressions. These paints will be my heartfelt recommendation for fellow artists seeking quality and versatility all in one place

Viji Krish (@vijis_paint_palette)

Watercolour Half pans

Thoovi watercolor paints are a dream to work with. They are creamy and soft and not at all hard on those expensive watercolor brushes when loading the colors. A little goes a long way and is super vibrant. I have used their Breeze, Waves and Flares palette and love each one for their unique selection of shades. They come in a compact tin box that can be easily carried for plein air paintings or other traveling. The packaging is beautiful and strong to avoid any damages during shipping. Overall, I highly recommend this set.

Prakrathi Shenoy (@prakrathishenoy)

HIMI MIYA Gouache paints

Himi gouache paints are being praised for their vibrant and bold colors that mix well, offering a good variety of shades, making them suitable for all Gouache artists. I would recommend these paints for those new to gouache or looking for an affordable option to practice with. Personally, they are excellent choice for sketchbook use and for creating prints due to their affordability and ease of use.

Rating - 5/5 🌟
Affordability -5/5 🌟
Ease of use -5/5🌟

Sakshi (@nakshbysakshi)

Thoovi Arts - India's Favourite Premium Art Supplies Store Online

Launched in 2021, Thoovi Arts is an Indian e-commerce art brand that offers a wide range of premium art products at affordable prices. 

Explore our online store for different paint products ranging from watercolours, gouache, acrylics to oil paints and pastels, brushes, papers, canvas, markers & art accessories.

From seasoned professional artists to hobbyists and those just starting their artistic journey, our products are crafted to inspire and support artists at every skill level.

Snippets of our journey so far:

In 2021, we embarked on our journey by introducing the internationally acclaimed brand HIMI-MIYA to India, marking our inaugural global brand launch. We are now the official distributor for HIMI-MIYA products in India.

By March 2022, we launched our own range of Premium watercolour products, ranging from tube sets to half pans, individual tubes in 48 shades and full pans.

Our web store also offers products from other popular global & Indian brands, including Arches, Princeton, Silver Brush, Karin , Saunders Waterford , Baohong, Strathmore, Canson, Camlin, Furry Tail Arts, Anupam, Daler Rowney, Fine Art .

Our Vision

Establish an inclusive ecosystem, encouraging artists to collaborate, learn, grow, and embrace their entrepreneurial potential!

Our commitment extends to both our valued customers and collaborative partnerships with a wide array of talented artists.

Join us on social media, and together, let's shape a vibrant art community!

Instagram page- Thoovi Arts

Instagram Page- HIMI MIYA INDIA

Instagram- Thoovi Arts Retail